If you’re a vintage or resale shopper, you know that hunting for treasures is half the fun. But it can be overwhelming to know where to focus your attention with so many options out there. The trick? Focusing on the right labels. Whether you’re looking to snag a unique piece for your wardrobe or make a profitable resale, certain brands stand out in the vintage and secondhand market for their enduring value. So, which labels should you keep an eye on? In this article, we’ll highlight five labels that are often overlooked but worth investing in for vintage and resale shoppers. These labels have a proven track record of quality and style, making them timeless choices in the secondhand market.
When I heard that designer Glenn Martens was leaving Y/Project after more than a decade at the helm, I immediately headed to The Real Real’s website and snapped up the deconstructed denim and shearling jacket I had been eyeing for weeks. Knowing that the designer’s pieces would soon become harder to find gave me the final push I needed. And I’m so glad I did. The oversized, slouchy fit gives me a sense of comfort and protection, while the layered shearling interior and vented armholes always catch attention. While I have no plans to sell it, the fact that this jacket is now fetching prices up to ten times what I paid only adds to the thrill.
A similar sentiment resonated with many loyal Dries Van Noten fans when the Belgian designer announced his retirement this past spring. While the label continues under Julian Klausner’s creative direction, the pieces designed by Van Noten himself have only grown in desirability. His collections are some of the first I turn to when shopping at designer resale shops.
Though Phoebe Philo’s iconic years at Celine remain some of the most sought-after in the secondhand market, there are other designers whose work is also gaining increasing value. Whether due to the distinct vision their creative directors brought during a specific period, the resurgence of certain aesthetic signatures, or the timeless quality of some pieces, there are numerous collections worth seeking out. Fashion is ever-changing, but we often forget too quickly. Here are five other designers to add to your saved searches.
1. The Row – A Timeless Investment
While often overshadowed by more mainstream luxury brands, The Row is a hidden gem in the world of vintage and resale fashion. Known for its minimalist, sophisticated designs, the brand offers investment pieces that transcend trends. Items from The Row, particularly their cashmere sweaters, leather bags, and tailored coats, hold their value remarkably well. Resale prices for The Row often stay high due to the brand’s exclusivity and craftsmanship.
Why It’s Worth It:
- High resale value: Items retain a significant percentage of their original price.
- Timeless designs: Perfect for those seeking to build a wardrobe of classic, versatile pieces.
- Material quality: Known for luxurious fabrics that last for years.
2. Isabel Marant – The French Chic Staple
Isabel Marant’s bohemian-luxe aesthetic continues to be popular among fashion-conscious vintage shoppers. Marant’s creations, such as her signature boots, blazers, and slouchy pants, can often be found at bargain prices in resale shops. These pieces are both timeless and effortlessly chic, making them perfect for those looking for understated elegance.
Why It’s Worth It:
- Cult following: Isabel Marant’s items are coveted, ensuring steady demand in the resale market.
- Signature styles: Look for her recognizable wedge sneakers and embroidered boots for a high resale value.
- Versatility: Items transition easily between casual and dressed-up looks.
3. Helmut Lang – Architectural and Edgy
Once a leader in the ’90s fashion scene, Helmut Lang continues to hold a prominent place in vintage and resale fashion. The brand’s minimalist, yet edgy designs make it a highly sought-after label. Vintage Helmut Lang pieces, especially its iconic tailored jackets, leather goods, and distressed denim, are prized for their quality and modern appeal.
Why It’s Worth It:
- Edgy, minimal style: Helmut Lang’s pieces are both timeless and on-trend for modern buyers.
- High-quality craftsmanship: Known for impeccable tailoring and durable fabrics.
- Resale demand: The label has maintained a loyal following over the years.
4. Comme des Garçons – Avant-Garde and Artistic
For those looking to invest in pieces with an avant-garde edge, Comme des Garçons is a must-consider brand in the resale market. Rei Kawakubo’s innovative designs often push the boundaries of traditional fashion, making her pieces some of the most valuable in the vintage space. If you find a Comme des Garçons item in good condition, it could be worth its weight in gold.
Why It’s Worth It:
- High artistic value: Comme des Garçons pieces are regarded as wearable art.
- Unique designs: Known for sculptural silhouettes, bold prints, and deconstructed pieces.
- Resale potential: Rare and iconic pieces can fetch high resale prices.
5. Loewe – Luxurious and Crafted to Last
Loewe is a label that has been gaining significant traction in the resale market due to its high-end leather goods and sophisticated designs. Whether it’s their iconic leather bags, wool coats, or statement knitwear, Loewe’s pieces have been carefully crafted and offer great resale potential.
Why It’s Worth It:
- Resale value: Loewe bags, in particular, hold their value well.
- Quality craftsmanship: Known for exquisite leather goods and fine tailoring.
- Sophistication: The brand offers timeless luxury that appeals to collectors and resellers alike.
Conclusion:
In the world of vintage and resale shopping, knowing which labels to invest in can make all the difference. While The Row, Isabel Marant, Helmut Lang, Comme des Garçons, and Loewe may not always be on every vintage shopper’s radar, they offer significant resale value and timeless appeal. Whether you’re a seasoned reseller or simply looking to score a unique wardrobe addition, these labels are worth keeping an eye on in your hunt for hidden gems.
By focusing on these labels, you’ll not only curate a stylish collection but also invest in pieces that hold their value over time. Don’t overlook these brands when shopping for vintage or resale fashion!
FAQs
1. Why should I focus on specific brands for vintage shopping?
Certain brands maintain their value over time, making them great investments in the resale market. Popular labels like The Row and Isabel Marant are in demand and provide timeless pieces that won’t go out of style.
2. What are the best items to buy from Loewe for resale?
Leather goods, such as bags and wallets, are the most valuable Loewe items for resale due to their high quality and lasting appeal.
3. Is Comme des Garçons still relevant for resale in 2025?
Yes, Comme des Garçons remains a highly desirable label, especially for collectors and those seeking unique, avant-garde pieces.
4. How can I tell if a vintage item is worth reselling?
Look for classic, high-quality designs from reputable labels like Helmut Lang or Isabel Marant. Condition is key—items in excellent or near-new condition tend to fetch the highest resale prices.
5. Are there any online platforms to buy and sell these brands?
Yes, platforms like Vestiaire Collective, Depop, and The RealReal are perfect for buying and reselling items from high-end labels like The Row and Loewe.
6. How can I find Helmut Lang pieces for resale?
Search for Helmut Lang in vintage boutiques or specialized resale websites. Limited-edition items or those with unique designs tend to have high resale potential.
